Hate him or love him, it doesn't matter. Kanye West has some sort of authority and power over fashion and sneakers. In case you forgot, it began with the Yeezys. Nike signed 'Ye to a sneaker contract. He officially became Nike's first non-athlete to create a signature shoe. Finally allowing West to unleash himself, he used the sneaker as a canvas to bring a fashionable look to an athletic shoe.
The second coming of the Yeezys featured a more appealing design. Featuring the signature strap, the Yeezy 2s featured hype before they even dropped. With the Yeezy 2s, Kanye created an all red colorway and began the craze that's still happening today. Dubbed the Red Octobers, they were highly coveted just like the others. In 2014, West was no longer with Nike and many feared Nike's plans to scrap the Red Octobers. The Red Octobers did not drop in October. In fact, they released on a random day on a random time in 2014, two years after the release of the Plats and NRG.
After the fallout with the Swoosh, adidas seized the opportunity and claimed West. Now a member of the rival team, West had more reason to help adidas rise in the American market. He unveiled his Yeezy 750 Boosts during the 2015 NBA All-Star Weekend in New York. It was incredibly fitting to drop his fashionable sneaker in the center of the universe. Those sold out immediately too. Featuring a zipper on the side, these featured Boost cushioning and a suede upper. The Yeezy signature strap remained.
Recently, West was seen in a random and common pair of adidas Energy Boosts ESM. They were all white and featured a black outsole. They sat on adidas' website and sold out after being seen on Yeezy's feet. After that, the buzz continued to generate. West was seen performaing at Wango Tango, Powerhouse, and the Billboard Music Awards in the Ultra Boosts. Those have sold out and been highly sought after.
Let's face it, whether you hate him or love him, he has the power to create a hype and buzz behind the shoe. Although they may be common, people react to the hype. Kudo to Mr. West for that. Let's see what catches the attention next.
Nike Air Yeezy
Nike Air Yeezy 2
adidas Yeezy 750 Boost