Today we revisit the Gucci Tennis sneaker, and no we aren’t referencing the infamous trap rapper! During the early 1980’s Gucci sneakers were the ultimate indicator of status. Nothing yelled, “I’m worth a lot of money” more than owning a pair of designer kicks. Ironically, most people who owned a pair had never set foot on a tennis court. In fact, records show that no one who’s won the US Open had even sported a pair.
With such a seemingly obscure customer base, it's hard to pinpoint who was copping Gucci sneakers. The answer lied in the newly emerging hip hop scene, which often boasted designer clothing and flashy accessories. It wasn’t uncommon for a young MC to cop a pair of Gucci’s, or at least dream of the luxury. During Jay-z’s stint with Reebok, he blatantly attempted to mimic the Gucci Tennis sneaker’s design. Though his efforts in the sneaker game weren’t exactly the most lucrative, he had the right idea about giving the people more of what they like. The Gucci sneaker’s price tag along with their prestige were stronger selling points than the silhouette itself.
Looking at the sneaker, there was nothing strikingly appealing about the shoe. The predominately white silhouette was detailed with red and green accents. The laces were a blend of red/green, accounting for the majority of the shoe’s flavor. Towards the heel the Gucci logo is seen, reminding consumers why they are so overpriced. The Gucci Tennis sneaker was one of the most hyped releases of its time. Today it still carries similar clout, and can be found in the closets of true sneakerheads. Sneaker historians rank them at number 18 of the 80 greatest sneakers of the 80’s. Where would you rank them? If you happen to have an old pair don’t ditch them just yet. A brief scrub with our cleaning solution is guaranteed to do them justice. Preserving a classic is what this culture is all about.